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Retail
Scalable Data Warehouse for Retail
Unified Snowflake platform for increased marketing ROI.
Challenge
Marketing and operations sat on fragmented warehouses and spreadsheets, slowing campaign measurement and inventory decisions.
Approach
We migrated to Snowflake, modelled conformed dimensions for customers and products, and wired dbt for tested, documented transforms.
Outcome
A single source of truth for campaigns and supply chain KPIs, with shorter cycle times for new metrics.